Premium
Filling the Voids with Popular Imaginaries
Author(s) -
de Mello Franco Fernando
Publication year - 2011
Publication title -
architectural design
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.128
H-Index - 22
eISSN - 1554-2769
pISSN - 0003-8504
DOI - 10.1002/ad.1243
Subject(s) - public park , urban infrastructure , middle class , sociology , economy , urban planning , political science , geography , civil engineering , engineering , law , environmental planning , economics
In the last few years, the emergence of a burgeoning middle class in Brazil has transformed the country into one of the fastest growing consumer markets in the world. For MMBB Arquitetos, based in São Paulo, social mobility and the upgrading of urban infrastructure represent a unique opportunity to develop the city. Fernando de Mello Franco of MMBB describes the practice's strategy for ‘urbanising’ much needed new infrastructure. A canal with a public park can be inserted, for instance, alongside a new drainage system, providing necessary social adhesion in a fragile urban culture. Copyright © 2011 John Wiley & Sons, Ltd.