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Fading Affect Bias in the Philippines: Confirmation of the FAB in Positive and Negative Memories but Not for Death Memories
Author(s) -
Bond Gary D.,
Walker W. Richard,
Bargo Ann J. B.,
Bansag Mern J.,
Self Elizabeth A.,
Henderson Dawn X.,
Anu Rose M.,
Sum Lillyanna S.,
Alderson Courtney J.
Publication year - 2015
Publication title -
applied cognitive psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.719
H-Index - 100
eISSN - 1099-0720
pISSN - 0888-4080
DOI - 10.1002/acp.3166
Subject(s) - affect (linguistics) , psychology , reminiscence , autobiographical memory , recall , developmental psychology , social psychology , cognitive psychology , communication
Summary Emotions associated with memories for the loss of a loved one and for negative events in general decrease in intensity more than memories associated with positive events, a phenomenon known as the fading affect bias (FAB). We tested whether FAB was cross‐culturally evident by collecting positive, negative, and memories for the deaths of loved ones from Filipinos. Memories were coded as violent/nonviolent and resolved/unresolved, and we predicted that resolved memories should show greater fading and that affective details should be lower in those memory accounts. FAB analyses revealed that negative affective intensity faded while positive affect remained constant, supporting FAB for positive and negative memories. However, there was no evidence of FAB in Filipinos' death memories. Filipinos' positive memories were distributed from the period of the reminiscence bump and focused on themes of childbirth and marriage, while negative and death memories did not cluster at any period of life.Copyright © 2015 John Wiley & Sons, Ltd.

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