Premium
Do central processing and online processing always concur? Analysis of scene order and proportion effects in broadcast news
Author(s) -
Choi Yun Jung
Publication year - 2010
Publication title -
applied cognitive psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.719
H-Index - 100
eISSN - 1099-0720
pISSN - 0888-4080
DOI - 10.1002/acp.1721
Subject(s) - information processing , psychology , elaboration likelihood model , order processing , valence (chemistry) , cognition , visual processing , data processing , complex event processing , computer science , cognitive psychology , social psychology , database , perception , neuroscience , supply chain , physics , quantum mechanics , political science , persuasion , law , process (computing) , operating system
Summary This study examines the relationship between the central/peripheral processing of the Elaboration Likelihood Model (ELM) and the online/memory‐based processing of impression formation by analyzing the order and proportion effect of scene valence in broadcast news. A 2 (position of positive scenes: beginning and ending) × 3 (proportion of positive scenes: high, medium & low) between design ( N = 158) experiment with political campaign broadcast news stories found evidence of central memory‐based processing, which is inconsistent with the common belief that central and online processing always concur. Four typologies of information processing are proposed based on the study's findings: central online processing, peripheral online processing, central memory‐based processing and peripheral memory‐based processing. Copyright © 2010 John Wiley & Sons, Ltd.