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How customers think: essential insights into the mind of the market. Gerald Zaltman. Harvard Business School Press, Boston, MA, 2003. No. of pages 368. ISBN 1‐57851‐826‐1. Price $29.95
Author(s) -
Bran Laura A.,
Kannan Sweta
Publication year - 2004
Publication title -
applied cognitive psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.719
H-Index - 100
eISSN - 1099-0720
pISSN - 0888-4080
DOI - 10.1002/acp.1056
Subject(s) - state (computer science) , library science , history , management , psychology , economics , computer science , algorithm