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Marketing Realities in Continuing Professional Education
Author(s) -
Craven Ruth F.,
DuHamel Martha B.
Publication year - 2000
Publication title -
new directions for adult and continuing education
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1536-0717
pISSN - 1052-2891
DOI - 10.1002/ace.8606
Subject(s) - attendance , continuing education , continuing professional development , professional development , marketing , public relations , higher education , professional association , adult education , medical education , business , psychology , pedagogy , political science , medicine , law
Effective marketing strategies can promote attendance, enhance the satisfaction of registrants, and help continuing professional education programs meet financial goals.