Premium
Mass media and continuing education: An overview
Author(s) -
Munshi Kiki Skagen
Publication year - 1980
Publication title -
new directions for adult and continuing education
Language(s) - English
Resource type - Journals
eISSN - 1536-0717
pISSN - 1052-2891
DOI - 10.1002/ace.36719800503
Subject(s) - continuing education , mass media , adult education , public relations , professional development , continuing professional development , pedagogy , mass education , sociology , political science , medical education , higher education , business , advertising , medicine , law
As a professional in continuing education, you receive a proposal for a program using mass media. How do you unravel the technical details? What elements will make that program worth your time, efort, and funds?