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Preparing Marketing for the Future: Strategic Marketing Challenges for Continuing Education
Author(s) -
Fong James
Publication year - 2013
Publication title -
new directions for adult and continuing education
Language(s) - English
Resource type - Journals
eISSN - 1536-0717
pISSN - 1052-2891
DOI - 10.1002/ace.20077
Subject(s) - staffing , marketing , competition (biology) , business , continuing education , marketing management , marketing mix , marketing science , marketing research , customer needs , public relations , relationship marketing , economics , management , political science , medical education , medicine , ecology , biology
Today's programs and delivery methods in continuing education for the adult student are evolving due to changing needs, competition, and new markets and technologies. The marketing infrastructure, including staffing, budgeting, and processes such as customer relationship marketing and market research, must be in alignment with changing needs.