Open AccessBibliography
Author(s) -
Lynette Ryals,
S Gupta,
D Lehmann,
H Stahl,
K Matzler,
H Hinterhuber,
P Berger,
N Bechwati,
D Bowman,
D Narayandas,
R Rust,
K Lemon,
V Zeithaml,
F Reichheld,
L Ryals,
S Dias,
M Berger,
L Ryals,
S Knox,
J Urbany,
J Anderson,
J Narus,
W Van Rossum,
J Barney
Publication year - 2012
Language(s) - Uncategorized
Resource type - Reports
DOI - 10.1002/9781119208846.biblio
Subject(s) - profitability index , customer value , management , romance , citation , customer lifetime value , value (mathematics) , profit (economics) , marketing , library science , operations research , sociology , business , computer science , customer retention , economics , engineering , art , literature , finance , microeconomics , service (business) , machine learning , service quality
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