Open AccessMarket Research and Marketing
Author(s) -
Lech Kurowski,
David Sussman
Publication year - 2011
Language(s) - English
Resource type - Reports
DOI - 10.1002/9781118267103.oth5
Subject(s) - marketing plan , marketing , marketing research , business , plan (archaeology) , marketing mix , marketing mix modeling , market research , marketing strategy , marketing management , return on marketing investment , marketing effectiveness , geography , archaeology
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