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Development and integration of winning technologies as key to competitive advantage
Author(s) -
Schulz Armin P.,
Clausing Don P.,
Fricke Ernst,
Negele Herbert
Publication year - 2000
Publication title -
systems engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 50
eISSN - 1520-6858
pISSN - 1098-1241
DOI - 10.1002/1520-6858(2000)3:4<180::aid-sys2>3.0.co;2-h
Subject(s) - competitive advantage , new product development , emerging technologies , key (lock) , process (computing) , computer science , product (mathematics) , process management , systems engineering , risk analysis (engineering) , business , engineering , marketing , computer security , geometry , mathematics , artificial intelligence , operating system
Technologies are a critical issue within product development, since technologies are the foundation for successful products. Technology development has suffered from a fuzzy innovation process based on trial and error in a high‐pressure product development environment, often leaving no time for real innovation. Technologies developed under these circumstances seldom become superior, robust, mature and flexible—the criteria that are critical for technologies to provide competitive advantage. In this paper the idea is developed of a steady technology stream that is both separated from and appropriately integrated with the downstream product development. This enables companies to supply their product development programs with winning technologies at the right time. A four‐phase process framework to support and catalyze the technology development cycle is introduced and described. The proposed framework is based on an integration of six major development methodologies and aims at providing competitive advantage to companies by emphasizing superior, robust, mature, and flexible technologies. © 2000 John Wiley & Sons, Inc. Syst Eng 3: 180–211, 2000