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The effect of telephone messages/prompts on return rates of first‐time blood donors
Author(s) -
Wiesenthal David L.,
Spindel Leo
Publication year - 1989
Publication title -
journal of community psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.585
H-Index - 86
eISSN - 1520-6629
pISSN - 0090-4392
DOI - 10.1002/1520-6629(198904)17:2<194::aid-jcop2290170211>3.0.co;2-o
Subject(s) - blood donor , donation , phone , medicine , smart phone , scheduling (production processes) , psychology , computer science , operations management , immunology , engineering , telecommunications , political science , linguistics , philosophy , law
In an effort to examine the interplay of prompts and various appeals to blood donor motives, blood donors were telephoned by Canadian Red Cross Society volunteers within l week following their first donation with one of four different scripts: (1) describing the scheduling of blood donations; (2) praising the donor in addition to providing the scheduling information; (3) providing information on the uses of donated blood plus scheduling information; (4) praising the donor and providing the explanation of blood uses as well as scheduling information. Control donors did not receive any phone calls. All subjects received two reminder calls over a 6‐month follow‐up period, and their donor activity was assessed. No significant differences were seen across any of the five conditions, although the overall return rate was high (40.6%) compared to previous research.