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Brave new words: The financial value of environmental communications
Author(s) -
Axelrod Robert A.
Publication year - 2000
Publication title -
environmental quality management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.249
H-Index - 27
eISSN - 1520-6483
pISSN - 1088-1913
DOI - 10.1002/1520-6483(200022)9:4<1::aid-tqem1>3.0.co;2-j
Subject(s) - value (mathematics) , business , finance , computer science , machine learning
Corporations have made great strides toward improving environmental performance and working toward sustainability and socially responsible business practices. Yet surprisingly few take advantage of the full value of leveraging their performance in communication and marketing initiatives. Emerging investment trends, and growing supply‐chain management and consumer demand, all indicate that communicating environmental or socially responsible practice is opening up opportunities‐opportunities that are proving lucrative for companies strategically spreading the word. © 2000 John Wiley & Sons, Inc.