Premium
Assessing consumer response to protected geographical identification labeling
Author(s) -
Loureiro Maria Luz,
McCluskey Jill J.
Publication year - 2000
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(200022)16:3<309::aid-agr4>3.0.co;2-g
Subject(s) - identification (biology) , geographical indication , quality (philosophy) , willingness to pay , carry (investment) , business , agriculture , order (exchange) , legislation , marketing , price premium , economics , geography , regional science , microeconomics , philosophy , botany , archaeology , epistemology , finance , political science , law , biology
Consumers' attitudes toward quality and desire for cultural identification have generated a growing demand for agricultural products that carry a strong identification with a particular geographical region. Many of these products are currently protected by European Legislation. A hedonic approach was used in order to calculate consumers' willingness to pay for fresh meat products that carry the Protected Geographical Identification label, “Galician Veal,” in Spain. The results indicate that if this label is present on high quality cuts of meat, one can obtain a premium up to a certain level of quality. The label is not significant for either quality extreme. Implications of these results and recommendations for the industry are discussed. © 2000 John Wiley & Sons, Inc.