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Economic reforms and firm level strategic planning
Author(s) -
Nayga Rodolfo M.,
Baga Lukman M.
Publication year - 1995
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199511/12)11:6<565::aid-agr2720110608>3.0.co;2-4
Subject(s) - agribusiness , pace , strategic planning , competition (biology) , government (linguistics) , liberalization , business , economics , economic planning , industrial organization , marketing , market economy , agriculture , ecology , linguistics , philosophy , geodesy , biology , geography
Various economic liberalization measures have been adopted by the New Zealand Government since mid‐1984. These economic reforms accelerated competition and pace of change among agribusiness firms. Agribusiness decision makers were found to be aware of the importance of strategic planning. This study investigated with survey methods the degree to which agribusiness managers have used strategic planning to adjust to their new environment. © 1995 John Wiley & Sons, Inc.