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Potential contributions of marketing and government for small food distribution firm development in CIS nations
Author(s) -
Marquardt Ray,
Grossbart Sanford,
Tretyak Olga,
Schulz Steven A.
Publication year - 1995
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199503/04)11:2<97::aid-agr2720110202>3.0.co;2-z
Subject(s) - marketing , distribution (mathematics) , government (linguistics) , business , marketing mix , macro , control (management) , marketing management , marketing strategy , economics , management , computer science , mathematical analysis , linguistics , philosophy , mathematics , programming language
This article discusses the development of an agenda for government programs that facilitate, guide, and control institutions, markets, and independent food distribution firms in the CIS nations. This agenda incldudes programs designed to: influence the environment for marketing activities; integrate customers into the marketing system; increase marketing expertise; create small enterprise centers; improve the efficiency and effectiveness of the marketing mix; and reinforce efficient and effective marketing behavior. An evaluation of the potential impact of these six programs on the character and needs of small firms is made from both a macro and micro viewpoint. © 1995 by John Wiley & Sons, Inc.