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Consumer preferences for food safety attributes: A market segment approach
Author(s) -
Baker Gregory A.,
Crosbie Peter J.
Publication year - 1994
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199407/08)10:4<319::aid-agr2720100405>3.0.co;2-j
Subject(s) - food safety , economics , market segmentation , marketing , microeconomics , business , econometrics , food science , chemistry
Market segments for fresh produce are developed based on consumer preferences for food safety and other product attributes. Conjoint analysis was used to determine consumer preferences and cluster analysis was used to identify the market segments. The results indicate that a majority of consumers would be willing to pay a modest price premium for a program that would certify and label produce as complying with established food safety regulations. A small market segment for produce grown with limited pesticide usage was also identified. ©1994 by John Wiley & Sons, Inc.