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US overseas promotion programs for peanuts: An examination of trade and market development
Author(s) -
Halliburton Karen,
Henneberry Shida Rastegari
Publication year - 1993
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199311)9:6<569::aid-agr2720090604>3.0.co;2-t
Subject(s) - promotion (chess) , business , position (finance) , government (linguistics) , international market , agricultural economics , marketing , economics , international trade , finance , political science , linguistics , philosophy , politics , law
This study gives an overview of the US government market promotion programs for peanuts as well as the US trading position in international peanut markets. FAS data on the Cooperator (CMDP), Targeted Export Assistance and Market Promotion Programs (TEA/MPP) were examined to identify how program expenditures have been allocated among regions and activities. Analysis shows that during the 1986–1991 period, three‐quarters of CMDP, TEA, and MPP funding for peanuts was directed to the European Community, the largest US peanut export market. Moreover, branded consumer promotion has accounted for a large percentage of program expenditures worldwide. © 1993 John Wiley & Sons, Inc.