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A factor analysis of the product and service attributes offered by western nursery stock suppliers
Author(s) -
Foltz John C.,
Harp Aaron J.,
Makus Larry D.,
Guenthner Joseph F.,
Tripepi Robert R.
Publication year - 1993
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199305)9:3<247::aid-agr2720090306>3.0.co;2-8
Subject(s) - business , marketing , reputation , landscaping , order (exchange) , product (mathematics) , service (business) , promotion (chess) , quality (philosophy) , stock (firearms) , engineering , finance , mathematics , mechanical engineering , social science , philosophy , botany , geometry , epistemology , sociology , politics , political science , law , biology
Survey data from 311 garden centers, landscapers, and combined garden center/landscaping firms in selected western US trade centers were factor analyzed. Six first‐order factors of product and service attributes were identified: plant selection, product information, supplier services and knowledge, advertising and promotion, plant quality, and ordering services. These six first‐order factors were collapsed into three second‐order factors: buyer‐oriented services, buyer perception of supplier reputation, and sales support. These classifications of plant supplier attributes can be incorporated by the astute supplier into a successful business strategy. © 1993 John Wiley & Sons, Inc.