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Retail price response to quality characteristics of fresh peaches by store type
Author(s) -
Parker Douglas D.
Publication year - 1993
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199305)9:3<205::aid-agr2720090303>3.0.co;2-v
Subject(s) - quality (philosophy) , marketing , business , economics , advertising , epistemology , philosophy
Information concerning retail price response to quality characteristics is useful when evaluating where fruit with different levels of quality characteristics should be marketed. This article shows how price/quality relationships for produce vary between different types of retail outlets and explores several hypotheses explaining these differences. The results of the analysis confirm the hypothesis that prices at produce markets are more responsive to quality characteristics than prices as supermarkets. Independent markets are responsive to some quality characteristics, time of season, and location, while chain markets show little price response to quality characteristics. © 1993 John Wiley & Sons, Inc.