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Cooperatives, statutory marketing organisations, and global business strategy
Author(s) -
Schroder Bill,
Wallace Tim,
Mavondo Felix
Publication year - 1993
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199303)9:2<175::aid-agr2720090207>3.0.co;2-5
Subject(s) - globalization , statutory law , business , marketing , global marketing , agribusiness , marketing management , global strategy , marketing strategy , production (economics) , economics , agriculture , market economy , political science , ecology , macroeconomics , law , biology
The article discusses the globalisation of food production and marketing, focussing on cooperatives and statutory marketing organisations (collectively called Producer Marketing Organisations, PMOs). Examples of globalisation strategies adopted by agribusiness companies are given, barriers to globalisation in PMOs are discussed, and a case study of how one PMO overcame these barriers is presented. © 1993 John Wiley & Sons, Inc.