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Convincing growers to fund cooperative marketing activities: Insights from the New York wine grape industry
Author(s) -
Robinson Linda,
Lifton Donald
Publication year - 1993
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199301)9:1<65::aid-agr2720090107>3.0.co;2-4
Subject(s) - referendum , voting , order (exchange) , marketing , wine , business , agribusiness , wine grape , economics , grape wine , political science , finance , food science , ecology , chemistry , politics , law , biology , agriculture
The voting patterns among New York State wine grape growers are described to determine why a referendum to create a marketing order failed to reach a needed 65% threshold of support. Data analysis suggests that a crucial portion of the electorate, non‐networked voters, disproportionately opposed the tax. Social marketing techniques might be helpful in future efforts to pass a marketing order referendum. © 1993 John Wiley & Sons, Inc.