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International licensing of branded food products
Author(s) -
Henderson Dennis R.,
Sheldon Ian M.
Publication year - 1992
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199209)8:5<399::aid-agr2720080502>3.0.co;2-w
Subject(s) - business , food labeling , marketing , food science , advertising , chemistry
This article presents an analysis of the strategic motivation for firms to license production and sale of their branded products overseas. First, the article documents the incidence of international brand‐name licensing of food products, focussing on licenses from the US to foreign firms (outbound), production and marketing by US firms under license from overseas firms (inbound), and third‐country licensing. Second, the economic incentives for a firm to offer outbound and/or accept inbound licensing are discussed, and third, the commercial considerations relevant to establishing terms of an international licensing agreement are examined. © 1992 John Wiley & Sons, Inc.