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Weighted least squares analysis for conjoint studies: The case of hybrid striped bass
Author(s) -
Halbrendt Catherine,
Bacon J. Richard,
Pesek John
Publication year - 1992
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199203)8:2<187::aid-agr2720080209>3.0.co;2-#
Subject(s) - conjoint analysis , bass (fish) , fishery , econometrics , statistics , mathematics , economics , biology , preference
Weighted least squares approach for conjoint analysis was used to examine buyer preferences toward aquaculturally produced hybrid striped bass. Results showed that all markets prefer fillets, the restaurant market prefers a fish weighing around 2.5 lbs. while the retail and wholesale markets prefer a fish weighing around 2 lbs. and that for the retail market year‐round availability is desirable.