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Pesticide use in tomato production: Consumer concerns and willingness‐to‐pay
Author(s) -
Weaver Robert D.,
Evans David J.,
Luloff A. E.
Publication year - 1992
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199203)8:2<131::aid-agr2720080205>3.0.co;2-w
Subject(s) - willingness to pay , pesticide , business , pesticide residue , consumer demand , willingness to accept , production (economics) , affect (linguistics) , altruism (biology) , agricultural science , marketing , advertising , economics , psychology , social psychology , environmental science , agronomy , microeconomics , biology , communication
Consumer attitudes toward pesticide use and residues in fresh produce and tomatoes were assessed using personal interviews of shoppers in produce sections of retail grocery stores. The results indicated a lower frequency of concern for pesticide use than earlier studies and a belief in both personal and external effects of pesticide use indicating altruism may affect consumer purchases. Almost half of the respondents indicated a willingness‐to‐accept cosmetic defects in chemical pesticide residue‐free (CPRF) tomatoes. The majority of respondents indicated willingness‐to‐pay up to 10% more for CPRF tomatoes.