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US overseas market promotion: An overview of non‐price programs and expenditures
Author(s) -
Henneberry Shida Rastegari,
Ackerman Karen Z.,
Eshleman Tommy
Publication year - 1992
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199201)8:1<57::aid-agr2720080106>3.0.co;2-h
Subject(s) - promotion (chess) , business , government (linguistics) , economics , agricultural economics , marketing , commerce , philosophy , linguistics , politics , political science , law
This study gives an overview of the US government non‐price export promotion programs. FAS data on the Cooperator and Targeted Export Assistance (TEA) Programs were examined to identify how program expenditures have been allocated among activities, commodities, and regions. Analysis shows that while a significant portion of the TEA funds have been spent in highly developed countries, Cooperator Program promotions have been conducted worldwide. Traditional commodities (grains and oilseeds) received 55% of Cooperator funds, and horticultural products received 53% of the TEA allocations during the 1986–1988 period. The majority of TEA promotional activities have been consumer‐oriented.