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Demand for fresh beef products in supermarkets: A trial with scanner data
Author(s) -
Capps Oral,
Nayga Rodolfo M.
Publication year - 1991
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199105)7:3<241::aid-agr2720070306>3.0.co;2-o
Subject(s) - loin , scanner , econometrics , economics , agricultural economics , advertising , business , food science , computer science , chemistry , artificial intelligence
This article constitutes a trial of the use of scanner data to investigate the demand for fresh beef products (brisket, chuck, ground, loin, rib, round, and all other beef). Own‐price elasticities are negative, statistically significant, and in the elastic range. Own‐advertisement elasticities are positive and statistically significant but very inelastic. Cross‐price effects and cross‐advertisement effects are marginal. Seasonality is evident only for purchases of loin and all other beef. This article documents the utility of scanner data in food demand analysis.