Premium
Testing for causality between advertising expenditures and canadian demand for cheese and butter
Author(s) -
Reynolds Anderson,
McFaul Arlie,
Goddard Ellen
Publication year - 1991
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199105)7:3<197::aid-agr2720070303>3.0.co;2-d
Subject(s) - granger causality , advertising , causality (physics) , economics , econometrics , business , physics , quantum mechanics
Using quarterly data, the notion of Granger causality is employed to to test the causal relationship existing between advertising and sales of cheese and butter in Canada. Results suggest that advertising expenditures influences sales of both commodities. However, sales appear to influence neither cheese or butter advertising expenditures.