Premium
The competitive strategy of the New Zealand dairy board
Author(s) -
Dobson William D.
Publication year - 1990
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199011)6:6<541::aid-agr2720060603>3.0.co;2-o
Subject(s) - multinational corporation , statutory law , dairy industry , business , first mover advantage , industrial organization , core (optical fiber) , monopoly , work (physics) , competition (biology) , competitive advantage , marketing , core competency , strategic management , international trade , economics , market economy , finance , engineering , political science , mechanical engineering , telecommunications , ecology , chemistry , food science , law , biology
The core strategy of the New Zealand Dairy Board (NZDB) would transform the organization into a multinational food company. This strategy promises to work effectively if assumptions made by NZDB officials about the future environment are correct. Research and development represent a problem for the firm and New Zealand's dairy industry. The innovative NZDB also faces major uncertainties if stripped of statutory authority to serve as monopoly exporter of New Zealand's dairy products or large firms copy its core strategy. Early mover advantages gained by the NZDB make it a strong competitor in international markets.