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Toward the development of marketing strategies for food safety attributes
Author(s) -
McGuirk Anya M.,
Preston Warren P.,
McCormick Amy
Publication year - 1990
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199007)6:4<297::aid-agr2720060403>3.0.co;2-b
Subject(s) - food safety , marketing , business , perception , food packaging , cluster (spacecraft) , psychology , food science , computer science , chemistry , neuroscience , programming language
Groups of consumers reporting similar food safety concerns and shopping behaviors are identified using cluster analysis. The demographic characteristics of three distinct groups of consumers are described. The results suggest that the potential market for foods emphasizing safety attributes is large. However, significant differences in perceptions and reactions regarding food safety hazards are found. These differences are used to derive important implications for food marketing strategies and food safety policies. Future research issues are identified.