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Characteristics of computer usage and determinants of microcomputer success by agribusinesses
Author(s) -
Baker Gregory A.
Publication year - 1990
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(199003)6:2<109::aid-agr2720060204>3.0.co;2-9
Subject(s) - agribusiness , microcomputer , business , marketing , agriculture , computer science , ecology , telecommunications , chip , biology
The characteristics of microcomputer usage and the determinants of successful computerization in agribusinesses were assessed. The results indicate that the agribusiness manager can influence the success of the system by becoming personally involved in its development. Organizational and managerial characteristics, such as firm size and the level of education of the manager, did not influence the success of the computer system, although they were related to the agribusiness' decision to adopt microcomputers.