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Franchising in the developing economies: An agribusiness case study
Author(s) -
Fosu K. Yerfi
Publication year - 1989
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(198903)5:2<95::aid-agr2720050203>3.0.co;2-2
Subject(s) - agribusiness , franchise , developing country , closure (psychology) , business , economics , industrial organization , marketing , agriculture , market economy , economic growth , ecology , biology
The article describes various types of franchise contracts and franchise systems. It points out the merits and problems of franchising. A case study which demonstrates a success story in agribusiness franchising in West Africa is presented. Important implications of the case study for economic development of developing economies are indicated, and suggestions for improvement of the performance of franchise systems are also made. The article notes the paucity of research on agribusiness franchising in the developing economies and suggests the closure of this gap in knowledge.