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Consumer characteristics associated with the selection of lean meat products
Author(s) -
Capps Oral,
Moen Daniel S.,
Branson Robert E.
Publication year - 1988
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(198811)4:6<549::aid-agr2720040605>3.0.co;2-d
Subject(s) - psychographic , marketing , ordered probit , probit model , business , lean meat , meat packing industry , telephone survey , advertising , food science , economics , econometrics , chemistry
This study identifies several demographic and psychographic characteristics of consumers who have tried lean meat products from a particular retail food chain in Houston. The relevant characteristics included: (1) age, (2) residency in Texas, (3) education level, (4) household size, and (5) predisposition to buying low‐fat foods. The analysis was performed using the probit specification. The source of data was survey information, gathered by telephone interviews, from a total of 200 shoppers.