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Developing a marketing strategy for branded, low fat, fresh beef
Author(s) -
Menkhaus Dale J.,
Whipple Glen D.,
Torok Steven J.,
Field Ray A.
Publication year - 1988
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/1520-6297(198801)4:1<91::aid-agr2720040110>3.0.co;2-z
Subject(s) - purchasing , business , marketing , product (mathematics) , logistic regression , food science , chemistry , mathematics , statistics , geometry
The objective of this article is to report the results of a logistic regression analysis designed to identify factors which are important in influencing purchase and reorder decisions of a branded, low fat, fresh beef product. Health related factors and visual differences significantly influence the probabilities of reordering and purchasing, respectively.