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The international marketing challenges facing Danish small and medium‐sized enterprises
Author(s) -
Hollesen Svend,
Jenster Per V.
Publication year - 2000
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/1099-1697(200011)9:7<451::aid-jsc518>3.0.co;2-a
Subject(s) - business , multinational corporation , marketing , core competency , production (economics) , international marketing , danish , industrial organization , core (optical fiber) , value (mathematics) , economics , finance , materials science , composite material , linguistics , philosophy , machine learning , computer science , macroeconomics
The decision by many large, multinational corporations to reduce their number of suppliers means that Danish companies, many of which are small and medium‐sized enterprises (SMEs), need to expand their core competencies and move beyond simply providing components to identifying system‐wide problems and providing solutions. This requires such firms to obtain a greater knowledge of their customers and concentrate on adding value to their products and services. Such an approach demands a strategic approach to marketing and production. An entrepreneurial venture with the right strategic posture and managerial composition is more likely to succeed in developing an international or global strategy. Copyright © 2000 John Wiley & Sons, Ltd.