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Understanding a firm's culture before changing the business planning process
Author(s) -
Bloodgood James M
Publication year - 2000
Publication title -
strategic change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.527
H-Index - 16
eISSN - 1099-1697
pISSN - 1086-1718
DOI - 10.1002/1099-1697(200006/07)9:4<237::aid-jsc486>3.0.co;2-g
Subject(s) - process management , business , process (computing) , strategic planning , organizational culture , marketing , management , operations management , computer science , economics , operating system
This practitioner‐focused article reports on the need to understand the culture of an organization as a primary ingredient in designing and implementing strategic change. Based on an in‐depth investigation of a large US manufacturing plant, recommendations are made to improve the sensitivity and effectiveness of the strategy process. Copyright © 2000 John Wiley & Sons, Ltd.