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Strategy as guided evolution
Author(s) -
Lovas Bjorn,
Ghoshal Sumantra
Publication year - 2000
Publication title -
strategic management journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 11.035
H-Index - 286
eISSN - 1097-0266
pISSN - 0143-2095
DOI - 10.1002/1097-0266(200009)21:9<875::aid-smj126>3.0.co;2-p
Subject(s) - selection (genetic algorithm) , evolutionary ecology , ecology , biological evolution , organizational ecology , social evolution , sociocultural evolution , management science , sociology , computer science , economics , management , artificial intelligence , biology , anthropology , genetics , host (biology)
In this paper, we build on a detailed case study and the theories of evolution in social and cultural systems and intraorganizational ecology to develop a model of strategy as guided evolution. Its primary distinctions from earlier models of organizational and intraorganizational ecology lie in (i) the incorporation of an important—yet realistic—role of top management in shaping the direction and outcomes of the evolutionary processes within firms, and (ii) the incorporation of human and social capital as a critical unit of selection within such processes. We describe the model and discuss the evolutionary and ecological processes associated with it. Copyright © 2000 John Wiley & Sons, Ltd.