Premium
The use of a spatial model to assess conference market share – a new zealand example
Author(s) -
Ryan Chris
Publication year - 1999
Publication title -
international journal of tourism research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.155
H-Index - 58
eISSN - 1522-1970
pISSN - 1099-2340
DOI - 10.1002/(sici)1522-1970(199901/02)1:1<49::aid-jtr139>3.0.co;2-1
Subject(s) - market share , operations research , regional science , economics , marketing , econometrics , computer science , geography , business , engineering
This paper is obtained from research undertaken into seven events and conferences at Palmerston North, New Zealand. It applies a model derived from the Lakshmanan and Hansen retail model to conference centres in New Zealand and was used to assess the level of market share that Palmerston North could expect. The research note describes some of the results and problems found in using the model. Copyright © 1999 John Wiley & Sons, Ltd.