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Key success factors of multinational firms in China
Author(s) -
Yang John Z.
Publication year - 1998
Publication title -
thunderbird international business review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.553
H-Index - 37
eISSN - 1520-6874
pISSN - 1096-4762
DOI - 10.1002/(sici)1520-6874(199811/12)40:6<633::aid-tie7>3.0.co;2-d
Subject(s) - multinational corporation , china , business , patience , marketing , face (sociological concept) , critical success factor , intermediary , human resource management , empirical research , resource (disambiguation) , human resources , public relations , management , finance , economics , sociology , political science , psychology , social psychology , social science , philosophy , computer network , epistemology , computer science , law
This article presents the latest empirical findings on factors critical to the success of multinational companies (MNCs) investing in the People's Republic of China. The study, based on recent face‐to‐face interviews with managers from MNCs in China, shows that critical success factors for these MNCs include: CEO's long‐term commitment to the Chinese market, thorough predeparture training and feasibility studies, patience and persistence, effective use of Chinese intermediaries, bringing a brand name image, establishing wholly owned structures whenever possible, finding qualified local partners in joint ventures, winning trust from Chinese officials and managers, and developing good human resource management. The study has laid a solid foundation for a quantitative survey of these issues in the future. ©1998 John Wiley & Sons, Inc.