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Emerging issues in marketing
Author(s) -
Taylor Charles R.
Publication year - 2000
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(200006)17:6<441::aid-mar1>3.0.co;2-z
Subject(s) - marketing , consumption (sociology) , marketing research , business , consumer behaviour , marketing science , the internet , marketing management , digital marketing , marketing mix , services marketing , psychology , sociology , relationship marketing , computer science , social science , world wide web , service (business)
The 20th century saw considerable advances in both marketing theory and practice. However, there are several areas that are in need of additional research. The author identifies several areas in need of academic contributions, including topics related to marketing and the Internet, marketing and the environment, marketing to historically underserved segments, consumption and delivery of health‐care services, and global issues such as intermarket segmentation and theory development on how culture influences consumer behavior. © 2000 John Wiley & Sons, Inc.