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The year 2000: Looking back
Author(s) -
Nataraajan Rajan,
Bagozzi Richard P.
Publication year - 1999
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199912)16:8<631::aid-mar1>3.0.co;2-n
Subject(s) - salient , psychology , point (geometry) , process (computing) , marketing , epistemology , business , computer science , philosophy , artificial intelligence , mathematics , geometry , operating system
Abstract In this article, the authors reflect on the development of the discipline of marketing. In the process, they point out the salient aspects of modern marketing and comment on the possible directions that it can take as it develops further. © 1999 John Wiley & Sons, Inc.