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Guest editorial: Persuasion and marketing
Author(s) -
Stafford Thomas F.
Publication year - 1999
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199903)16:2<87::aid-mar1>3.0.co;2-i
Subject(s) - persuasion , citation , psychology , library science , sociology , computer science , social psychology