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Marketing in East Asia: A cross‐cultural perspective
Author(s) -
Yi Youjae
Publication year - 1998
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199809)15:6<503::aid-mar1>3.0.co;2-a
Subject(s) - perspective (graphical) , library science , citation , east asia , sociology , psychology , advertising , political science , media studies , china , law , computer science , art , visual arts , business