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Guest editorial ambush marketing: Examining the perspectives
Author(s) -
Meenaghan Tony
Publication year - 1998
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199807)15:4<301::aid-mar1>3.0.co;2-c
Subject(s) - citation , library science , media studies , psychology , sociology , computer science