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Biography as a methodology for studying the history of marketing ideas
Author(s) -
Jones D. G. Brian
Publication year - 1998
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199803)15:2<161::aid-mar4>3.0.co;2-a
Subject(s) - biography , subject (documents) , state (computer science) , sociology , psychology , library science , history , art history , computer science , algorithm
The process of biographical research, from selecting a subject to writing the finished biography, is described and illustrated with references to the biography of Theodore N. Beckman, a member of the marketing faculty for over 50 years at The Ohio State University. Other methodological issues and sources relevant to biographical research are also discussed. © 1998 John Wiley & Sons, Inc.