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Marketing history: Illuminating marketing's clandestine subdiscipline
Author(s) -
Holden Alfred C.,
Holden Laurie
Publication year - 1998
Publication title -
psychology and marketing
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199803)15:2<117::aid-mar1>3.0.co;2-f
Subject(s) - library science , center (category theory) , citation , art history , sociology , media studies , art , computer science , chemistry , crystallography