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Author(s) -
Cohen Ronald Jay
Publication year - 1998
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199801)15:1<1::aid-mar1>3.0.co;2-i
Subject(s) - psychology , social psychology