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A large‐scale test of the biorhythm‐shoplifting connection hypothesis
Author(s) -
Budden Michael C.,
Miller Joseph H.,
Griffin Tom F.
Publication year - 1996
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199605)13:3<321::aid-mar5>3.0.co;2-e
Subject(s) - revenue , test (biology) , psychology , scale (ratio) , tax revenue , marketing , social psychology , advertising , business , economics , public economics , accounting , paleontology , physics , quantum mechanics , biology
The impact of shoplifting on retailers and on the public in general is significant. Stores lose revenue, local governments lose tax monies, and the public pays higher prices at the checkout counter, all because of the actions of individuals who shoplift. Because a large percentage of shoplifting is due to the actions of retail employees, an effort that would reduce losses due to employee theft could have a significant impact on the problem. Biorhythmic charting was hypothesized as providing a potential avenue through which the problem could be addressed. This study provides a large‐scale test of the relationship between biorhythm criticality and shoplifting. A managerially useful relationship was not discerned. © 1996 John Wiley & Sons, Inc.