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Toward a conceptualization of mail survey response behavior
Author(s) -
Childers Terry L.,
Skinner Steven J.
Publication year - 1996
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199602)13:2<185::aid-mar5>3.0.co;2-b
Subject(s) - conceptualization , psychology , survey research , survey data collection , valuation (finance) , survey methodology , social psychology , applied psychology , computer science , business , statistics , mathematics , finance , artificial intelligence
A conceptual framework for understanding and researching mail survey response behavior is proposed and developed around the constructs of cooperation, trust, and commitment. Survey response is viewed as the cooperative exchange of information by respondents in return for an opportunity to shape their environment. Issues related to the valuation of the survey exchange process are examined within the proposed framework. Current survey inducement techniques are evaluated in terms of their relationship to the three central constructs and their effects on the decision to participate in a mail survey. © 1996 John Wiley & Sons, Inc.