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Impact of product information on the use of price as a quality cue
Author(s) -
Chang TungZong,
Wildt Albert R.
Publication year - 1996
Publication title -
psychology and marketing
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.035
H-Index - 116
eISSN - 1520-6793
pISSN - 0742-6046
DOI - 10.1002/(sici)1520-6793(199601)13:1<55::aid-mar4>3.0.co;2-o
Subject(s) - quality (philosophy) , product (mathematics) , proposition , information quality , psychology , relation (database) , marketing , advertising , business , computer science , information system , data mining , mathematics , engineering , philosophy , geometry , epistemology , electrical engineering
The use of price in subjective product quality evaluations is influenced by the nature and availability of other product information. Empirical investigation of this proposition indicated that the utilization of price as a quality cue diminished in relation to the quantity and quality of intrinsic attribute information. However, for one of the two products investigated this diminished influence reversed when a large amount of information was provided. © 1996 John Wiley & Sons, Inc.