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Doing well by doing a body good: An evaluation of the industry‐funded nutrition education program conducted by the Dairy Council of California
Author(s) -
Alston Julian M.,
Chalfant James A.,
James Jennifer S.
Publication year - 1999
Publication title -
agribusiness
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.57
H-Index - 43
eISSN - 1520-6297
pISSN - 0742-4477
DOI - 10.1002/(sici)1520-6297(199922)15:3<371::aid-agr6>3.0.co;2-p
Subject(s) - dairy industry , consumption (sociology) , unit (ring theory) , nutrition education , marketing , business , economics , psychology , economic growth , sociology , food science , social science , chemistry , mathematics education
This article evaluates an industry‐funded nutrition education program, Exercise Your Options, provided to junior high school children in California by the Dairy Council of California (DCC). The program consists of education materials provided to teachers to assist in teaching about nutritional topics. We make use of food records from before and after the program, along with records from a control group, to estimate the effects on consumption patterns of learning about nutrition. DCC's activities are funded through a per‐unit assessment on California milk, making the returns to producers an interesting topic in light of recent controversy over marketing orders. This article compares the benefits to the dairy industry to the cost of the program to the dairy industry. Under a number of reasonable assumptions, the benefits to dairy producers from increased milk consumption outweigh the costs of the program. [Econ‐Lit citations: D120, I120, Q130, Q180] © 1999 John Wiley & Sons, Inc.